Privacy policy

Last updated: June 30, 2025

At Delujo, we value your trust and are committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your information.

1. Who We Are

Delujo is a UK-based luxury home décor store offering curated faux floral arrangements and fine bone china. When you interact with us—whether through our website, social media, or customer service—Delujo is the data controller responsible for your personal data.

2. What Data We Collect

We may collect the following personal information:

  • Full name

  • Email address

  • Phone number

  • Delivery address

  • Billing information

  • Order history

  • Preferences and interests (e.g., product categories)

  • Technical data (e.g., cookies, IP address, browser type)

3. When We Collect Your Data

We collect personal data when you:

  • Create an account or subscribe to our newsletter

  • Place an order via our website

  • Contact us with queries or feedback

  • Engage with us on social media

  • Participate in surveys, competitions, or promotions

  • Browse our website (cookies may collect usage data)

4. Why We Collect and Use Your Data

We use your data to:

  • Process and deliver your orders

  • Communicate updates, promotions, or support

  • Personalize your experience and product suggestions

  • Improve our website, marketing, and customer service

  • Comply with legal or regulatory obligations

  • Prevent fraud and enhance security (e.g., CCTV monitoring in fulfilment areas)

We rely on the following legal bases:

  • Consent: When you subscribe or opt in to receive updates

  • Contractual obligations: To fulfil your purchases

  • Legal compliance: Where required by law

  • Legitimate interest: To improve services and offer relevant marketing

5. Cookies and Analytics

Our website uses cookies and Google Analytics to understand how visitors use our site, improve user experience, and tailor our content. You can manage cookie preferences in your browser settings. For more info, visit www.allaboutcookies.org.

6. Who We Share Your Data With

We only share your personal data with trusted partners, such as:

  • Payment processors

  • Delivery and logistics services

  • Marketing platform providers (e.g., email services)

  • Analytics tools (e.g., Google Analytics)

These partners act on our behalf and follow strict data protection agreements.

7. How We Protect Your Data

  • Secure website encryption (SSL)

  • Firewalls and monitoring for unauthorized access

  • Limited internal access to your data

  • Routine data audits and updates

  • Penetration testing to identify vulnerabilities

8. How Long We Keep Your Data

We retain your data only as long as necessary:

  • Customer accounts: Active for up to 3 years of inactivity

  • Order history: Kept for at least 3 years for legal reasons

  • Marketing data: Until you unsubscribe or request removal

  • Warranties: Data retained for the duration of your product warranty

9. Your Rights

You have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Withdraw consent or opt-out of marketing

  • Request data deletion

  • Object to certain data uses

  • Lodge a complaint with the ICO (www.ico.org.uk)

To exercise your rights, contact us at:
📧 info@delujohome.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website. Significant changes will be communicated to you.

Contact Us

If you have any questions or concerns about how we handle your data, please reach out:

📧 info@delujohome.com